Legacy Aquarium’s Imaginative Design Illusion Reinvents Its Largest Exhibit
The Audubon Aquarium of the Americas largest exhibit, Gulf of Mexico, was an older, outdated and dark exhibit space that needed to be modernized. With a lot of unused wall real estate opposite the tank, we had the perfect opportunity to not only add brighter visual interest, but to use an optical illusion to surround visitors on all sides by the Gulf Tank.
With a major gathering of the Association of Zoos and Aquariums (AZA) rapidly approaching, it was clear that nothing less than a fully immersive experience would serve for a gala of more than 3,000 AZA attendees. Working around the clock on a tight timeline, we created eye-catching graphics and interpretives that put visitors inside the tank for a more immersive experience. On time and on budget, this project is an example of imaginative environment and exhibit design to inspire wonder and awe, while educating towards the goals & mission of the Audubon Aquarium.
THE NEED: Visually update the Gulf of Mexico exhibit, the aquarium’s largest tank. THE GOAL: To design an experience that transforms the
space from a stand alone tank exhibit to a seemingly larger, immersive exhibit surrounding visitors on all sides.