100+ Year Old Organization Uses Augmented Reality (AR) to engage their Millennial Demographic
The NMCRS enlisted us to create an Augmented Reality (AR) campaign that increased awareness around the brand, its services, offerings, and encouraged interest in personal finances & financial responsibility. We used CrossComm’s (our development partner), proprietary Living Pictures AR app as the platform. We then utilized NMCRS’s current financial education videos, and developed a campaign that included consultation, strategy, development, project management, storylining, character development, animation, design, internal training, and implementation, laying the foundation for a successful project.
THE NEED: Increased engagement and awareness of the NMCRS’s offerings and services, and in particular, their financial education video content. THE GOAL: To develop a cohesive outreach program, utilizing AR, to engage and educate Sailors and Marines about financial matters during a 6-month span.