On all projects, our priority is setting up a discovery session with the team to listen to their challenges & goals, values, needs, and vision. Together, we assemble the team and involve leadership to collaborate on a way forward and bring the project to successful fruition. On the Stone Ridge project, this included our talented team of designers, programmers, Unity developers, videographers, animators, project managers, writers, and marketers who could bring the vision to life.
As project managers, we worked with Stone Ridge’s architect to acquire CAD renderings of the interiors and exteriors of the new Student Life Center. We used these to texturize the models, include accurate depictions of the structural materials (brick, wood, & glass), outside spaces (playgrounds, trees, & walkways), and interiors (color palettes, furniture, & artwork). Meanwhile, we began work on the UX/UI front end design of the Stone Ridge AR app that would house the models and dove into the functionality of the app for functions like onboarding, navigation, and information structures. We also connected with the website development team to connect the app to a one-step donation process to make collecting secure donations seamless.
While development was in progress, we began storyboarding, casting student parts, and writing the script. In the filming process, we brought a film crew to Stone Ridge to film students with a green screen backdrop so in video editing they could be placed against various backdrops like the performing arts center, visual arts studio, dining hall, student life center, or outdoor quad. In the video, students shared how their respective spaces would benefit their education. An immediate
call-to-action prompting donations immediately appeared following the dialogue.